New Exhibitors




General Assembly is the largest annual gathering of the Presbyterian Church in America (PCA). The General Assembly offers an excellent opportunity for exhibitors to meet face-to-face with pastors, leaders, and decision-makers from across the country and around the world. These individuals have a strong influence on the decisions for services, vendors, and resources of their churches, ministries, and organizations. 

As an exhibitor, you will have the opportunity to develop relationships with church members and workers, build name recognition and market your organization’s products and programs, and maximize your exposure and visibility through sponsorship opportunities


Registration is now open!

*Once you register online, you may receive two emails, one a confirmation and the second a donation processed. This is not a duplicate charge, simply an additional email. You can disregard the donation processed email – we are working diligently to fix this!

Registration is still available for regular booths and sponsorships such as:

  • Assembly-wide seminar sponsorship
  • Seminar sponsorship
  • Tote bag inserts
  • Large screen ads

Learn more about extra options in our 2020 Guide to Sponsorship.

Exhibit Booth:

  • $700 – For registration received by April 30
  • $800 – For registration received May 1 or later

Most exhibit booths are 10’ x 10′ booths, which includes a draped table, two chairs, and a wastebasket.

booths at GA

Selling from Exhibit Booth:

If you would like to sell your merchandise from your booth, you must register and pay to do so. You must also submit a detailed list of items to be sold to events@pcanet.org by May 1, 2020.

The additional price is:

  • $350 – In the Exhibit Hall
  • Any organization selling tangible goods at their exhibit booth is required to collect and remit all appropriate Alabama sales tax.

Hotels and Housing

  • The hotel information link is on your registration confirmation email.
  • If you did not receive the confirmation email, contact us at events@pcanet.org.
  • We request that all exhibitors stay in the contracted hotel(s). Register early!
Exhibitor Kit

Download the Exhibitor Services Kit – available in late April – early May.

The kit is provided by Hollins Exposition Services via email.

  • Details to order furniture, carpet, and other services
  • Electricity and wired Internet are provided by the Birmingham-Jefferson Convention Complex
    • You will need your booth number to order
Important Dates

Items must be received by the following dates:

April 10

  • General Assembly App deadline to submit your organization’s information. The app will include a list of registered exhibitors. For your organization to appear on the list, please fill out the form below by April 10, 2020.

May 1

  • Selling From Booth – deadline to submit a detailed list of items to be sold to events@pcanet.org.

May 20

  • Advance shipments may begin arriving at the Hollins warehouse. See Exhibitor Services Kit.

May 17

May 25

  • Advance rate deadline to order electricity or wired Internet from the Birmingham-Jefferson Convention Complex

May 27

  • Discount rate deadline to order materials with Hollins (furniture, carpet, etc.). See Exhibitor Services Kit.

June 12

  • Last day for shipments to arrive at Hollins warehouse without surcharge. See Exhibitor Services Kit.

June 15

  • Exhibitor Move-in

 New Exhibitors 

Apply for approval as an Exhibitor

  • Write a Letter of Request
    • Use your organization letterhead
    • Address letter to the PCA Administrative Committee
    • Include specific information regarding your organization that would assist the Committee in making its decision.
  • Complete the Exhibitor Statement of Mission and Purpose

Submit paperwork by March 30, 2020.

Email: events@pcanet.org

Mail: PCA Administrative Committee
1700 N. Brown Road, Suite 105
Lawrenceville, GA 30043



Click the button below to read the exhibitors procedures.


What is the date and location of the PCA General Assembly?

The PCA General Assembly will be held at the Birmingham-Jefferson Convention Complex, 2100 Richard Arrington Jr. Blvd. North, Birmingham, AL 35203, June 16-19, 2020.

I have never exhibited at General Assembly. What do I need to do?

All organizations must be approved by the Administrative Committee to exhibit. See the New Exhibitor web page for details.

I missed the deadline for new exhibitors. Can I still exhibit?

Depending on booth availability, it may be possible for you to exhibit. Please email events@pcanet.org for more information.

How many people come to General Assembly?

More than 2,000 pastors, elders, church planters, chaplains, campus ministers, missionaries, seminary professors, students and more.

I am a registered exhibitor. When will I get my booth number?

You will receive your booth number in late April – early May, in an email from Hollins Exposition Services. Booth numbers may be subject to change.

Can I see the Exhibit Hall Floor Layout?

The Exhibit Hall Floor Layout will be coming soon! The floor layout and booth numbers may be subject to change.

How do I arrange for power, wired Internet, carpet, furniture, and other extras for my booth?

Order forms for carpet, furniture, and other extras will be included in the Exhibitor Service Kit provided by Hollins Exposition Services in late April – early May. Electricity and wired Internet are available through the hotel.

When can I set up and take down my exhibit booth?

Set-up will begin in the afternoon on Monday. All booths must be completely set up by 2 pm on Tuesday. Exhibitors may take down their booths after 7:30 pm on Thursday. All exhibit materials must be removed from the hall no later than 12 noon, Friday, to avoid additional charges.

If I am selling from my booth, do I need to charge sales tax?

Any organization selling from their booth may research Alabama sales tax requirements at https://revenue.alabama.gov/sales-use/taxes-administered/sales-tax/.

Other questions?

Contact us at events@pcanet.org.

Get In Touch

PCA Administrative Committee

1700 North Brown Road
Suite 105
Lawrenceville, GA 30043